The Life Athletic

Our Story
The Life Athletic

The Life Athletic

Aricle image

The life athletic journey began in 2013 when the current owners, including life long friends and ex AFL football players Chris Judd and Steven Greene, bought the triathlon brand JAGGAD. Once they had ownership, JAGGAD was reinvented as a stylish functional sports performance apparel brand, using the latest technical textiles and construction techniques.

At JAGGAD we don’t believe in hype,...